Fashion Against AIDS 2012

When I heard Heinz & Mauritz was re-launching Fashion Against AIDS (FAA) for the 5th time running on 26 April 2012, I was simply intrigued to find out what exactly is the clothing line offering us this time.

White Cotton Shirt & Grey Shorts by H&M

Fashion Against Aids 2012

 So, when my friend decided to scurry over to the store to snatch up some of the items, I gladly tagged along, while trying to figure out what was the whole commotion about. Needless to say, I was ignorant and soon found out that the campaign set out to aid four international organizations that are fighting desperately against the one nemesis we all come to know as Human Immunodeficiency Virus or better known as HIV.

In addition to the clear message printed on the shirts “Fashion Against AIDS”, 25 percent of the sales proceeds will be funded into MTV Staying Alive Foundation, United Nation Population Funds (UNPFA), YouthAIDS and Designers Against AIDS (DAA) in establishing future projects that educate and raise social awareness against AIDS.



One of my personal favourites

-Ivory Skull Adorned Necklace

$7.99 SGD



The FAA 2012 clothing line seems to present a street and casual concept with a tint of rock for the men. Shirts for men are designed cotton loose and thin - perfect for hot weathers. The prints revolve around skulls, flowers and simple messages, bringing out (in my opinion) a loud yet sensible image. Colours for men are classic with black, white and grey.

Knowing what I was buying will contribute partly to a good cause, I was generous in spending. In spite of that, I didn’t get to spend much as there aren’t many mixes to choose for men.  Aside from the limited choices they have for men, the designs are pretty basic and down-to-earth. However, in all honesty, I must say I love this series better than the previous Versace collaboration.

 



I probably shouldn’t be surprised by H&M, but the retail prices of this line are highly affordable, ranging from a low 7.90 SGD to an average 39.90 SGD. This means everyone can spend a little more luxuriously for a charitable cause. After getting to know a tad more about the Fashion Against AIDS 2012 by Heinz & Mauritz, I can only applaud them for a valiant effort for making the fashion-charity combination a huge success.

Grey sneakers $39.90 SGD      Cotton White $7.90SGD       Grey Shorts $29,90 SGD  Grey Straw Hat $7.90 SGD Multihued Bracelet $7.90 SGD